Google Shopping Product Reviews

Have your products listed on the Google Shopping and wish to display the ratings and reviews on the listings?

With our Google Shopping Product Reviews feature, you can now make use of the ratings and reviews collected in and display them on your Google Shopping Listing Ads (PLA) and the catalog which helps in encouraging sales conversion!

*Available on Business & Professional plan. 

In This Guide

Introduction To Google Shopping Product Reviews

Consumers increasingly turn to reviews to help them make online purchasing decisions. 

Google Shopping Product Reviews feature allows you to showcase your ratings and reviews for your products collected in to further encourage purchases from your potential customers who are searching for for a relevant or similar product in Google!

Google Shopping Listing Ads (PLA)

Google Shopping Search Listings

Setting Up The Feed

The feed URL can be obtained within's dashboard, under Settings - SEO:

You can simply follow the steps below to set up the Product Reviews feed in Google Merchant Center.

  1. Log in to Google Merchant Center
  2. Click on "Marketing - Product Reviews" on the menu of the left, and select "Product reviews feeds"

    Note: "Product Reviews" option not available in your Google Merchant Center (GMC)? You can simply apply to have your product reviews shown using the form:  Product Ratings Interest Form.

  3. Click on the "+" icon
  4. Enter or select the following options:
    • Primary feed name:
    • Select "Scheduled fetch" on the radio options
    • Click on the "CONTINUE" button
  5. On the final steps, enter or select the following options:
    • File name: Any name of your choice which will easily identify the feed
    • Fetch frequency: Daily
    • Fetch time: 12:00 AM
    • File URL: (feed URL which is obtained as per above instructions)
    • Username: (leave the field empty)
    • Password: (leave the field empty)
  6. Click on the "CREATE FEED" button.
  7. Click on "Fetch now" to pull in the latest review feed into the account.
  8. If this is the first time you are uploading a review feed, the Google representative will have to manually vet through the uploaded feed and approve it, before the reviews can go live in Google Shopping. You can contact the representative via the following form:

The review feed will automatically update itself on a weekly basis. There's no further action required once set up.