Google Shopping Product Reviews Feed

The reviews feed feature will allow your store's product ratings and reviews to be shown in Google Shopping Product Listing Ads(PLA) and the catalog.

*Available on the Enterprise plan.

In This Guide

Setting Up The Feed

  1. Log in to Google Merchant Center
  2. Click on 'Marketing - Product Reviews' on the left navigation, select 'Product reviews feeds'

  3. Click on the '+' icon
  4. Select the following options:
    • Primary Feed Name:
    • Scheduled fetch on the radio option
    • Click on Continue
  5. On the final steps, select the following options
    • File Name: pubkey-###########.xml 
      (should be the filename of File URL. You can find your feed URL in the following page:
    • Fetch Frequency: Daily
    • Fetch time: 12:00 AM
    • File URL: (provided in the SEO tab)
    • User Name: leave empty
    • Password: leave empty
Note: Product Reviews menu not available? Simply apply to have your product reviews shown using the form:  Product Ratings Interest Form.
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